Question 1

What is ACE Coach App?

Accepted Answer

ACE Coach App is a calm, psychology-led AI support tool for grassroots youth coaches. It helps with parent communication, player behaviour, composure, matchday moments, and team culture.

Question 2

Who is it for?

Accepted Answer

Grassroots and community coaches working with young athletes — especially those juggling emotional pressure from parents, players, and matchday chaos alongside the technical side of the game.

Question 3

What does ACE stand for?

Accepted Answer

Alignment, Composure, and Edge. See the situation clearly, stay steady under pressure, and take the next best action.

Question 4

Is ACE Coach App for basketball only?

Accepted Answer

The framework works across youth sport, but the current version is tuned to basketball coaching contexts. Coaches from other sports still get useful support on communication, composure, and culture.

Question 5

Is this therapy or counselling?

Accepted Answer

No. ACE is a coaching support tool, not therapy, counselling, or mental-health treatment. If you or someone in your care needs professional support, please speak to a qualified professional.

Question 6

Does it give medical, legal, or safeguarding advice?

Accepted Answer

No. ACE does not provide medical, legal, or safeguarding advice. For those areas, please follow your club, school, or governing body procedures and use qualified professionals.

Question 7

How do the free messages work?

Accepted Answer

New accounts get a one-time starter allowance of free messages so you can try ACE without a card. Once used, the free allowance is not restored.

Question 8

What happens when I use all my free messages?

Accepted Answer

You can carry on reading your past conversations. To send new messages, choose a plan or a one-time top-up on the pricing page.

Question 9

Can I cancel anytime?

Accepted Answer

Yes. You can cancel or change your plan from the Plan & usage area. Cancellation stops future renewals — you keep access for the remainder of the paid period.

Question 10

Is payment secure?

Accepted Answer

Yes. All payments are handled by Stripe. Your card details go directly to Stripe — ACE never sees or stores them.

Frequently asked questions

About ACE

Using ACE

Billing & access